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Self-initiated project
Crunch Union
I developed a potato-chip brand around the visual and audible pleasure of a strong crunch.
- Disciplines
- Visual identityPackaging design
- Year
- 2026
The challenge
The packaging had to communicate quickly in a crowded shop while distinguishing three flavors at a glance.
The idea
Jagged lettering and a bite-shaped image window translate crunch into a repeatable graphic device. The campaign extends that idea through “Make some crunch.”
