← Archive
Self-initiated project
Low Tide
I developed Low Tide as a fictional small coastal hotel with a direct, relaxed voice.
- Disciplines
- Visual identityEditorial design
- Year
- 2026
The challenge
The identity had to feel welcoming while remaining clear on practical guest items and arrival signage.
The idea
A horizon between two words. I used one coral rule to divide LOW and TIDE, then carried that line into cards, a door hanger and a guest guide.
