Self-initiated project

North Table

I designed North Table as a fictional hospitality family spanning dining, bakery and wine. The project develops one welcoming identity and a practical set of rules for its everyday use.

Disciplines: Visual identityBrand guidelinesPackaging design
Year: 2026

North Table: Identity family master — Identity family master

The challenge

A group identity needs enough consistency to connect its venues without making every application identical. I wanted the name to carry recognition while a plain descriptor explained the context.

The idea

The brush underline suggests a shared tabletop. “Good food. Good company.” keeps the voice simple and social. Dining, Bakery and Wine sit below the same name, with no competing sub-brand logos.

North Table: Guideline cover and contents — 01–02 — Guideline cover and contents — 01–02

North Table: Identity, color and type — 03–04 — Identity, color and type — 03–04

North Table: Menu and image direction — 05–06 — Menu and image direction — 05–06

North Table: Voice, materials and use — 07–08 — Voice, materials and use — 07–08

North Table: Hospitality applications — Hospitality applications

North Table: Campaign poster — Campaign poster

North Table: Manual presentation — Manual presentation