← Selected works
Self-initiated project
RELAY LAB
I developed RELAY LAB as a fictional company making modular research instruments. The project explores how a technical brand can communicate through physical objects and clear language.
- Disciplines
- Visual identityCampaign designEditorial design
- Year
- 2026
The challenge
Technology identities often become detached from what a company makes. I wanted the communication to feel specific to tools, connections and experimentation, while remaining readable across a launch poster, an event stage and a compact printed guide.
The idea
“Make contact” connects the physical act of joining modules with the exchange of ideas. The yellow cable becomes the recurring visual element. It links objects, crosses crops and provides a recognizable accent without relying on decorative technical diagrams.
