← Archive
Self-initiated project
Saling
I developed Saling as a fictional Indonesian community for sharing everyday skills.
- Disciplines
- Visual identityCampaign design
- Year
- 2026
The challenge
The communication needed to invite participation without making expertise feel like a requirement.
The idea
“Bisa sedikit. Berbagi banyak.” frames a small ability as something worth sharing. Two interlocking speech bubbles express exchange rather than a one-way lesson.
