Independent concept

Sony / Close Listening

I explored an intimate photographic direction for a Sony listening campaign, centered on the small personal moment of staying with a song.

Disciplines: Campaign designArt directionEditorial design
Year: 2026

Sony / Close Listening: Listening hero — Listening hero

The challenge

Consumer-electronics imagery can become detached from the person using the product. I wanted the campaign to connect a tactile object with an emotional experience while remaining restrained and recognizable.

The idea

“Close Listening” moves between the face of a listener and the material detail of headphones. The closeness of the crop becomes the consistent visual idea.