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Independent concept
Uniqlo / Daily Layers
I explored an everyday layering campaign for Uniqlo, using a small wardrobe combination as the link between street portraiture and product detail.
- Disciplines
- Campaign designArt direction
- Year
- 2026
The challenge
The study needed to work within a familiar, restrained brand context while giving ordinary clothing a coherent visual story.
The idea
“Daily Layers” follows one fictional person and the same outfit from the street to a quieter indoor moment. The editorial spread brings the clothing closer through collar, sleeve and folded-garment views.
