← Selected works
Self-initiated project
OTHERKIN
I developed OTHERKIN as an original skincare concept with a direct, personal voice. The identity treats daily care as a little room within a busy day.
- Disciplines
- Visual identityPackaging designCampaign design
- Year
- 2026
The challenge
I wanted a beauty system with recognition beyond a discreet logo on a neutral bottle. It needed to work on a tall cleanser, a short jar, a serum bottle, and portrait-led advertising without relying on ingredient or efficacy claims.
The idea
Parentheses became the central device: a pair of marks that makes space around a person, a product, or a short thought. “A little room for you” carries that idea into the campaign.
