← Selected works
Self-initiated project
RIUH
I developed RIUH as an original Indonesian sparkling fruit-drink concept. The name gives the brand a sociable voice; the packaging translates that energy into a compact, highly visible family of three flavors.
- Disciplines
- Visual identityPackaging designCampaign design
- Year
- 2026
The challenge
I wanted the range to stand out without burying the product behind promotional noise. The system needed to distinguish citrus, guava, and mango while keeping the name recognizable on a small can, a retail display, and a large advertisement.
The idea
“Buka suasana” connects opening a drink with changing the mood of an ordinary gathering. Enlarged fruit cross-sections make flavor the main graphic ingredient. Their circular shapes also provide material for campaign crops.
