Self-initiated project

PIP / Parcel Pal

I created PIP as the delivery companion for a fictional Parcel Pal brand. The project builds a recognizable character and shows how it can communicate care, progress and a friendly arrival.

Disciplines: Character designVisual identityPackaging design
Year: 2026

PIP / Parcel Pal: Character hero — Character hero

The challenge

I wanted a mascot that remained clear on small labels while having enough personality for a large poster. Consistency mattered more than adding detail: the character needed to stay recognizable across different actions and materials.

The idea

A pigeon is an everyday city traveler. I reduced PIP to a cobalt body, pointed beak, cream face patch and an orange courier kit. “Small parcels. Big hello.” gives the character a voice that fits its scale and purpose.

$PIP / Parcel Pal: Front, profile and back model$

Front, profile and back model

PIP / Parcel Pal: Four expressions — Four expressions

PIP / Parcel Pal: Three action poses — Three action poses

PIP / Parcel Pal: Sticker family — Sticker family

PIP / Parcel Pal: Mailer and envelope applications — Mailer and envelope applications

PIP / Parcel Pal: Campaign poster — Campaign poster

PIP / Parcel Pal: Tote, shirt and pin presentation — Tote, shirt and pin presentation

PIP / Parcel Pal: Transparent character asset — Transparent character asset