← Selected works
Self-initiated project
TUG / Climbing Club
I developed TUG as the encouraging face of a fictional climbing club. The character gives the club a recognizable presence across small printed messages, equipment and its reception wall.
- Disciplines
- Character designVisual identityApparel and merchandise
- Year
- 2026
The challenge
Climbing communication can overemphasize strength and performance. I wanted a character that could celebrate effort without becoming childish, aggressive or a generic sports badge.
The idea
An ibex supplied the balance, horns and sure-footed character of the identity. The line “Find your next hold” turns progress into a small, approachable action. I chose a complete character over an alternative head-only badge because gesture and expression carry the project.
